Simple plans. Transparent research credits.
Start free, preview the credit cost before every research run, and upgrade when customer research becomes part of your weekly GTM workflow.
Every AmpUP Voice plan includes credits for research runs, source analysis, ICP layers, reports, exports, and resyncs. You see the credit cost before every billable action, so there are no surprise model or API bills.
Free trial includes 50 one-time credits. Paid plans start at $29/month.
Pricing model
Credits -> research run -> outputs
Credits included
Start with 50 free credits
Quote before run
Preview cost before confirming
Evidence-backed outputs
ICP, positioning, messaging, ad angles
Every billable action starts with a visible quote, so research capacity stays predictable as usage grows.
Credits explained
Credits are your monthly research capacity. You use them to analyze sources, run customer intelligence workflows, generate ICP layers, create reports, export outputs, and refresh research when your market changes.
Instead of paying unpredictable model or API costs, you get a clear monthly credit allowance. Before each billable action starts, AmpUP shows a credit quote so you can decide whether to run it.
| Action | Typical credit cost |
|---|---|
| Reddit-only research run | ~20 credits |
| CSV, Sheets, or YouTube analysis | ~25 credits |
| App Store analysis | ~35 credits |
| Combined run: Reddit + imported sources | ~50 credits + source extras |
| ICP layer generation | ~5-10 credits |
| Standalone persona report | ~15 credits |
Product preview
Sources
Reddit + YouTube comments
Estimated items
1,200 conversations
Outputs
Estimated cost
58 credits
Plans
Save with annual billing - about 2 months free.
Validate your first customer-language insight before you pay.
Free
50 one-time credits
Best for
First-time users testing one small research workflow.
Approximately enough for
One small source analysis plus a few core ICP layers.
Free trial includes 50 credits.
For validating one product, audience, or offer.
$29/month
300 credits/month
Best for
Solo founders, indie builders, and solo marketers who need structured customer evidence without a full research workflow every week.
Approximately enough for
Several small research runs, or a few runs plus ICP layer generation.
Good for early ICP validation and lightweight campaign research.
For continuous customer research and campaign planning.
$79/month
1,000 credits/month
Best for
Growth marketers, PMMs, and founders who need customer evidence every week for ICP, positioning, messaging, landing pages, and paid campaigns.
Approximately enough for
Weekly research workflows, multiple campaign planning runs, or combined runs plus recurring ICP layer generation.
Best value for active GTM teams.
For agencies and multi-client research workflows.
$199/month
3,000 credits/month
Best for
Agencies, consultants, studios, and teams running research across multiple clients, products, or markets.
Approximately enough for
Multi-client research workflows, frequent source analysis, recurring ICP layers, and client-ready export packs.
Built for repeatable research delivery across clients.
Decision guide
First research test
Test whether AmpUP can find useful customer language from one small source.
I want to validate the first aha moment
Choose Trial
Solo validation
Validate one product, audience, or offer with lightweight customer research.
I need early ICP evidence without a weekly workflow
Choose Starter
Weekly GTM work
Run campaigns, landing pages, positioning, and product marketing decisions regularly.
I need campaign hooks every week
Choose Pro
Agency delivery
Manage multiple clients, markets, or products with repeatable outputs and exports.
I need client-ready research across accounts
Choose Studio
Feature comparison
| Capability | Trial | Starter | Pro | Studio |
|---|---|---|---|---|
| Credits | 50 one-time | 300/mo | 1,000/mo | 3,000/mo |
| Projects | 1 | 2 | 8 | 25 |
| Research runs/month | 2 | 10 | 30 | 100 |
| Sources/project | 1 | 2 | 5 | 10 |
| Advanced ICP layers | No | No | Yes | Yes |
| Export | No | Markdown | Markdown + CSV | Markdown + CSV |
ICP layers
Every AmpUP research run creates an evidence corpus. Depending on your plan, you can generate structured ICP layers from that corpus, from basic customer language to advanced positioning and campaign outputs.
Trial
Understand the customer
Starter
Validate the market
Pro
Shape GTM strategy
Studio
Deliver repeatable client research
| Layer group | Trial | Starter | Pro | Studio |
|---|---|---|---|---|
| Voice of Customer | Yes | Yes | Yes | Yes |
| Pain Map | Yes | Yes | Yes | Yes |
| Jobs To Be Done | Yes | Yes | Yes | Yes |
| Market Language | No | Yes | Yes | Yes |
| Competitor Mentions | No | Yes | Yes | Yes |
| Positioning Angles | No | No | Yes | Yes |
| Messaging Hierarchy | No | No | Yes | Yes |
| Landing Page Brief | No | No | Yes | Yes |
| Ad Angles | No | No | Yes | Yes |
| Content Strategy | No | No | Yes | Yes |
| Objection Map | No | No | Yes | Yes |
| Product Opportunities | No | No | Yes | Yes |
| Experiment Backlog | No | No | Yes | Yes |
| Sales Enablement | No | No | Yes | Yes |
| Research Brief | No | No | Yes | Yes |
Source access
AmpUP Voice can work with sources like Reddit, YouTube comments, App Store reviews, CSV uploads, Google Sheets, web content, community platforms, and review data depending on your plan. Start with one source, then use combined runs on Pro and Studio to compare signals across multiple channels.
Billing transparency
AmpUP Voice uses credits so teams can plan research usage before they run it. Long-running research actions show a quote first, reserve credits before the work starts, then finalize the charge or release unused credits depending on the outcome.
1. Preview quote
This run will cost 42 credits
2. Confirm run
Credits reserved before processing
3. Finalize or release
Successful runs charge credits. Failed runs release reserved credits.
The billing architecture separates customer credits from internal provider costs, uses quote snapshots before work starts, and keeps internal model, token, and provider cost fields out of the customer-facing experience.
Wallet credits
If you use your monthly credits before the next billing period, you can upgrade your plan or add wallet credits for extra runs and layers.
Wallet credits support occasional extra usage. They are not positioned as a cheaper replacement for moving to Pro or Studio when research becomes recurring.
| Wallet pack | Best for |
|---|---|
| Small pack | A few extra layers or a small source analysis |
| Medium pack | Extra campaign research or source analysis |
| Large pack | Additional combined runs or client work |
FAQ
The model is simple: choose a plan, use included credits, and preview the cost before every billable research action.
Source-backed research starts here
Choose a source, preview the credit cost, and generate your first ICP output from real customer conversations.
Free trial includes 50 credits. Upgrade when research becomes part of your workflow.
Step 1
Choose source
Step 2
Preview credits
Step 3
Run research
Step 4
Generate ICP layer
